Matthew Ferry x SUCCESS / Scope of Work

01 / The Moment

SUCCESS has carried the most valuable name in personal development for over a century, and the job now is making it the global authority on human potential for the next one. Matthew is the steward of that chapter. The face of the certification, the voice of the podcast, and peer reviewed in an industry Kristen described best: all hat and no cattle.

From the legends who built the name to the luminaries who carry it forward.

Your framing, from our call. It stuck.

You're running the company on responsible stewardship through 2027, so every dollar needs a defensible job. We do this in the right order. Strategy in June. Execution from July. The podcast launches in August with a blueprint behind it.

02 / What We Build in June

Four workstreams, delivered as one blueprint your team owns.

A

Matthew Ferry, the Personal Brand

Positioning under the SUCCESS umbrella
Brand pillars, persona and audience layers
Voice, tone and content prompts
The evergreen approach
The peer reviewed methodology as the story

B

The SUCCESS Community

The member journey: reader, member, certified coach
Where the certification and community connect
Trust and value at each touchpoint
How content feeds membership and retention

C

The Ambassador Program

Matthew as ambassador one, the playbook gets built on him
Selection and onboarding architecture
Prompts, pillars and cadence per ambassador
Built to repeat without adding headcount

D

Business Metrics and KPIs

User journeys from first touch to revenue
KPIs each channel owns
Measurement and reporting rhythm
What profitable growth looks like through 2027

The SUCCESS Podcast, at the strategy level

Format, positioning, guest architecture, and the metric it drives.

Aug Launch Ready

03 / How It Runs

Audit first, then deep working sessions, then a blueprint your team can execute with anyone, including us.

01

Audit

What you have, what you need, and the data underneath it.

02

Strategy sessions

Deep, intentional questioning, pressure tested against the data.

03

Blueprint

Pillars, journeys, KPIs and the ambassador architecture, walked through together.

When	Phase	What Happens
Jun, Wk 1	Audit	Assets, channels, data, community infrastructure. Input forms take your team about 45 minutes.
Jun, Wk 2	Strategy	Working sessions. Matthew's positioning, the SUCCESS umbrella, audience layers.
Jun, Wk 3	Build	Pillars, voice, prompts, podcast approach, ambassador architecture.
Jun, Wk 4	Deliver	KPI framework, journeys, go to market. Full walkthrough with Matthew, Kristen and Ciji.
July	Execution	The engine turns on. Social goes live, podcast pre-production starts.
August	Launch	The SUCCESS podcast goes live with a month of execution underneath it.

04 / The Investment

Strategy Partnership · June 2026

Brand Strategy Blueprint, all four workstreams

Personal brand, community, ambassador program, metrics and KPIs, podcast approach

$10,000

Partner price, paired with execution from July

One time. No retainer, no recurring commitment in this phase.

applied

Your Investment

$6,997 one time

Standalone, the strategy is $10,000 and the blueprint is still fully yours. The $6,997 partner price applies when execution continues with Qinary after June.

05 / Execution, July Onward

Scoped from the blueprint. The core engine is priced today, the rest gets numbers once the strategy sets the shape.

Social Execution

Filming support, editing, captions, publishing, and the daily prompt system built from Matthew's pillars.

$1,997/mo

Podcast Management

Add-on to social. Production, distribution and cutdowns that feed the social engine. Our Scottsdale studio, on location, or remote. $2,994 a month covers both.

+$997/mo

Ambassador Rollout

Matthew's playbook applied to the next luminaries. Priced per ambassador once the architecture is set.

From Blueprint

Search and Discovery

Artificial Intelligence Optimization, so when someone asks where to start with personal development, the answer is SUCCESS.

From Blueprint